Preconceptions? [He seems startled at that, then wonders why he hadn't considered that aspect. It's not like he hasn't seen that type of attitude before, but he somehow hadn't really thought it would affect people's willingness to sign up.]

[He pauses, thinking, and then ventures-] I know weekends come at a premium, but... do you think it'd help if we could get rid of some of those preconceptions? Get some attention around what the kids are really like?